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Freelance project: GATHERALL
WEBSITE DESIGN &
REBRANDIBNG
Business Goal
Problem
offering affordable event options to audiences
helping participants to develop valuable skills through activities
foster people to meet and create an inclusive community
Complicated Information Hierarchy
The website’s structure is cluttered and poorly organized, making it difficult for users to navigate and find key information. This lack of clarity negatively impacts the user experience.
Overuse of Stock Photos
The original website relies heavily on generic stock images, making it visually unappealing and lacking authenticity. This approach fails to capture the unique essence of the brand and its mission.
Missing Business Vision and Introduction
Crucial elements like the company’s vision and mission are absent from the website. These are essential for conveying the brand's purpose and engaging visitors.
Inconsistent Typography and Line Spacing
The website suffers from varying line spacing and inconsistent text styles, creating a disjointed appearance. This lack of uniformity affects readability and diminishes the overall professional look of the site.
Disorganized Color Scheme
The website lacks a cohesive color palette or theme, leading to inconsistent visuals. This inconsistency undermines the brand’s identity and makes the site feel unprofessional.
GatherAll is an Ottawa-based start-up with a mission to transform local communities through the power of events. By curating, organizing, and promoting diverse gatherings, the platform serves as a catalyst for building connections, celebrating cultural diversity, and empowering local businesses and non-profits. With a vision of vibrant, inclusive communities, GatherAll aims to create spaces where everyone feels valued and inspired to engage meaningfully, contributing to a thriving and united community.
Solutions
Use More Appealing Illustrations
Develop a Cohesive Color Palette
Establish a Clear Information Hierarchy
Highlight the Vision and Mission
Standardize Typography and Spacing
Logo & Color Palette
Before beginning the website redesign, I started by reimagining the company's logo and developing a cohesive color palette. The new logo is designed to resemble the letter "G," symbolizing the company's name, GatherAll, while also reflecting the platform's role as a hub for bringing people together.
The selected color palette features soft, creamy, and light tones, evoking a sense of warmth and approachability. These colors were chosen to align with the brand’s mission of fostering connection and creating a welcoming atmosphere for its community-focused events. The updated logo and palette establish a fresh, unified visual identity that embodies the essence of GatherAll as an inclusive and inviting event organizer platform.
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Before redesign
Are you ready to see the new version?
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